Tradi Zori Global Campaign
'A fresh look at Tokyo' was a global campaign by Havaianas Tradi Zori with a collection inspired by 5 neighborhoods in Tokyo, Akihabara, Harajuku, Shibuya, Shinjuku and Ueno.
Divided into several platforms to promote the collection, ranging from stills and motions graphics published on Instagram, Facebook, Google Ads and E-commerce in all the brand's global channels, such as Brazil, Japan, Europe, Asia and others.
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'Um outro olhar sobre Tóquio' foi uma campanha global das Havaianas Tradi Zori com coleção inspirada em 5 bairros de Tóquio, Akihabara, Harajuku, Shibuya, Shinjuku e Ueno.
Dividida em diversos desdobramentos para meios de divulgação da coleção, variando entre stills e motions para Instagram, Facebook, Google Ads e Plataforma E-commerce em todas as redes globais da marca, como Brasil, Japão, Europa, Ásia, e outros.
Client: Alpargatas / Havaianas
Concept and Design: gīd / Eve and Cassio Prates
Design and Unfolding: Jonny Ferreira
Motion Design: Ana Paulon & Jonny Ferreira
Photography: Highsnobiety
Concept and Design: gīd / Eve and Cassio Prates
Design and Unfolding: Jonny Ferreira
Motion Design: Ana Paulon & Jonny Ferreira
Photography: Highsnobiety
